Skip to main content
Also known as: affiliate marketing, affiliate revenue, referral revenue

Affiliate Model

FoundationalStrategiesMarketing

Definition

Affiliate Model: An affiliate model earns revenue by referring customers to other businesses, typically receiving a commission on resulting sales. Affiliates leverage content, audience, or distribution to drive qualified traffic. This model works well alongside other revenue streams but rarely sustains entire businesses.

Example Usage

Our software comparison content earns 20% affiliate commissions when readers sign up for recommended tools. It's $50K/month in passive revenue.

Common Misconceptions

Affiliate income is passive. Maintaining affiliate content and relationships requires ongoing effort.
Promote highest-commission products. Recommending inferior products for higher commissions destroys trust.
Affiliate revenue is unlimited. Most programs cap commissions and can change terms unilaterally.

Help us improve this definition

See something that could be clearer or more accurate? Let us know.

Help us improve this page

Found an error or have a suggestion? We'd love to hear from you.