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Privacy Policy

Your privacy matters to us. This policy explains how we collect, use, and protect your information.

Last updated: September 21, 2026

Introduction

The Startup Starter Kit ("we," "our," or "us") is operated by The Fritter Factory. We are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at thestartupstarterkit.com.

We are a Canadian company and comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). Where you are covered by the GDPR, the UK GDPR or the Swiss FADP, those apply too, and we ask your permission before setting any non-essential cookie. Our cookie policy explains how we tell which applies and lets you change your mind at any time.

Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

  • Subscribe to our newsletter: We collect your email address to send you updates about new tools, guides, and resources.
  • Submit a tool: We collect details about tools you recommend, including your contact information if provided.
  • Submit a glossary term: We collect term suggestions and your email address if provided.
  • Request a podcast recommendation: We collect your podcast suggestions and contact information.
  • Apply for Expert Product Testing: We collect your name, email address, product name and URL, company stage, target user description, testing goals, and any access notes you provide. See the Expert Product Testing sections below for details.
  • Contact us: We collect your name, email, and message content.

Information Collected Automatically

When you visit our website, we automatically collect certain information:

  • Usage data: Pages visited, time spent on pages, clicks, and navigation patterns.
  • Device information: Browser type, operating system, and device type.
  • Location data: General geographic location at country level, worked out from your IP address by our hosting network. We use it for one purpose β€” deciding whether privacy law requires us to ask your permission before measuring anything β€” and we store only that answer, never the country itself and never your IP address.

Local Storage

We use your browser's local storage to:

  • Save your tool stack selections so you can return to them later.
  • Remember your checklist progress and responses.
  • Store your preferences for a better browsing experience.

This data stays in your browser and is not transmitted to our servers.

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our website and services.
  • Send newsletters and updates you've subscribed to.
  • Respond to your inquiries and requests.
  • Analyze usage patterns to improve user experience.
  • Review and potentially add tools, glossary terms, or podcasts you submit.
  • Detect and prevent fraud or abuse.
  • Comply with legal obligations.

Cookies and Tracking Technologies

We use cookies and similar technologies to collect usage data and improve your experience. The cookie policy lists every cookie we set, what each one does and how long it lasts, and carries the switch that turns analytics off.

Analytics Services

We use the following analytics services:

  • PostHog: Product analytics to understand how users interact with our website. PostHog sets cookies and can record a replay of a visit. It runs only when analytics are switched on for you. Learn more at posthog.com/privacy.
  • Google Analytics: Web analytics service provided by Google that uses cookies to track page views, user interactions, and traffic sources. It runs only when analytics are switched on for you. Learn more at policies.google.com/privacy.
  • Fathom Analytics: Privacy-focused website analytics that sets no cookies, stores nothing on your device and tracks no personal data. Because it stores nothing on your device, it runs for every visitor and is not covered by the analytics switch. Learn more at usefathom.com/privacy.
  • Sentry: Error and performance monitoring, so we find out when the site breaks. It sets no cookies. It can record a replay of a visit when an error occurs, and only when analytics are switched on for you. Before a report is sent we remove your IP address, strip search terms and unrecognised parameters out of the web address, and replace anything you submitted with a marker. Learn more at sentry.io/privacy.

Session Recording

PostHog and Sentry can record a replay of a visit β€” cursor movement, clicks, and which part of the page was on screen β€” which we use to work out what went wrong when something breaks. Both run only when analytics are switched on for you, and Sentry's records only when an error actually occurs.

Every input and every piece of rendered text is masked in your browser before the recording is sent, so what you type into a form never reaches us in a replay. That includes your email address, your message, and anything you paste in.

Managing Cookies

You can switch analytics off for good on our cookie policy page. The preference is stored for a year and takes effect immediately.

Most web browsers also allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. Blocking ours will not break the site.

Third-Party Services

We use the following third-party services that may process your data:

  • Loops.so: Email marketing platform for newsletter delivery.
  • Vercel: Website hosting and deployment.
  • PostHog: Product analytics (hosted in the US).
  • Fathom Analytics: Privacy-focused web analytics.
  • Google Analytics: Web analytics (hosted in the US).
  • Sentry: Error and performance monitoring (hosted in the US).

Each of these services has their own privacy policies governing their use of your information. We encourage you to review their policies.

Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service providers: With third-party vendors who help us operate our website and services (as listed above).
  • Legal requirements: When required by law, regulation, or legal process.
  • Protection of rights: To protect our rights, privacy, safety, or property, or that of our users or others.
  • Business transfers: In connection with a merger, acquisition, or sale of assets, with notice to affected users.

Expert Product Testing: Buyer Data

When you apply for our Expert Product Testing service, we collect the information you provide in the application form: your name and email address, your product's name and URL, your company stage, a description of your target user, what you want tested, and any access notes (such as invite codes or staging URLs).

We use this information to:

  • Review your application and decide whether the service fits your product.
  • Communicate with you about your application, payment, and engagement.
  • Brief the assigned testers on your product, your target user, and your testing goals.
  • Coordinate and deliver the engagement, including the individual feedback and synthesized report.

Application details are shared with assigned testers only to the extent needed to test your product. We do not use your application data for marketing without your consent, and we do not sell it.

Expert Product Testing: Tester Data

During an engagement, testers create accounts on the buyer's product using details the testers themselves provide (such as an email address they choose to use). Those accounts, and any data testers enter while using the product, are held by the buyer under the buyer's own privacy policy β€” not by us.

With each tester's written feedback, the buyer receives a role and stage descriptor for that tester (for example, "marketing lead at a seed-stage startup"). Buyers do not receive a tester's full name or contact details unless the tester explicitly opts in to sharing them.

Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

  • Newsletter subscriptions: Until you unsubscribe.
  • Form submissions: For up to 3 years, or until the request is fulfilled.
  • Analytics data: According to our analytics providers' retention policies.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to legal requirements.
  • Withdraw consent: Withdraw consent for processing where consent is the legal basis. For analytics, the switch on our cookie policy page does this in one click, the same as giving it took.
  • Object: Object to processing carried out on the basis of legitimate interests.
  • Unsubscribe: Opt out of marketing communications at any time via the unsubscribe link in emails.

To exercise these rights, please contact us at privacy@thestartupstarterkit.com.

International Data Transfers

We are based in Canada and our website is hosted in the United States. If you access our website from outside these countries, your information may be transferred to, stored, and processed in Canada, the United States, or other countries where our service providers operate.

These countries may have different data protection laws than your country of residence. Where the GDPR or the UK GDPR applies to you, transfers rely on the appropriate safeguards our providers have in place, including Standard Contractual Clauses.

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete such information.

Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

The Fritter Factory

1 Stan Macpherson Way, Unit 303

Charlottetown, PE C1A 0B4

Canada

Email: privacy@thestartupstarterkit.com

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