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Also known as: early adopters

Early Adopter

FoundationalMarketingProduct

Definition

Early Adopter: Early adopters are the first customers willing to try new products before they're mainstream. They're typically more tolerant of bugs and missing features, provide valuable feedback, and help refine the product for broader market appeal.

Example Usage

“Our early adopters were technical founders who tolerated our rough edges and gave us invaluable feedback.”

Common Misconceptions

Early adopters represent the whole market. They have different needs than mainstream customers.
You should listen to everything early adopters say. Filter feedback for patterns and core needs.
Early adopters will pay full price. They often expect discounts for early access and feedback.

Origin: Concept from Everett Rogers' Diffusion of Innovations

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