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Also known as: ecosystem strategy, integration partnerships

Integration Strategy

ConceptualStrategiesProduct

Definition

Integration Strategy: Integration strategy defines how a product connects with other tools in customers' technology stacks. Strategic integrations increase product value, reduce switching costs, and create competitive advantages. Priorities should reflect customer needs and competitive dynamics, not just technical ease.

Example Usage

“Our Slack integration was table stakes. But our deep Salesforce integration became a competitive moat—competitors take 6 months to replicate.”

Common Misconceptions

Build every requested integration. Prioritize by customer impact and strategic value; say no to low-value requests.
Integrations are just technical. They're strategic decisions affecting partnerships, competition, and product direction.
Native integrations always beat middleware. Zapier and Workato serve long-tail needs effectively.

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