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Also known as: scaling, growth stage

Scale

ConceptualStrategies

Definition

Scale: Scaling is the process of growing a company rapidly while maintaining or improving unit economics and operational efficiency. It involves expanding customer base, team, and infrastructure. Scaling typically occurs after achieving product-market fit.

Example Usage

β€œAfter hitting product-market fit, we scaled from 10 to 100 employees and $1M to $10M ARR in 18 months.”

Common Misconceptions

Scale as soon as possible. Premature scaling is a top cause of startup failure.
Scaling is just hiring more people. It requires processes, systems, and culture to support growth.
Growth equals scale. Scale means efficient growth with improving or stable unit economics.

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