Hooked
by Nir Eyal
About This Book
How to build habit-forming products. Eyal presents the Hook Model: trigger, action, variable reward, and investment—a framework for creating products users return to again and again.
Read if...
Read if you want to understand the psychology of building engaging, sticky products.
Skip if...
Skip if your product does not rely on repeat usage or user habits.
Topics
habitsengagementpsychologyretention
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Problems This Book Helps Solve
1 founder problem addressed by "Hooked"