Typeform vs Tally vs Google Forms: Form Builders
Compare Typeform, Tally, and Google Forms for surveys, feedback, and lead capture. We evaluate design quality, pricing, logic features, and completion rates for each form builder.
Reviewed August 23, 2026 — pricing and features verified against current vendor pages.
Side-by-Side Comparison
| Aspect | Typeform | Tally | Google Forms |
|---|---|---|---|
| Free Tier | 10 responses/mo on free plan, very limited | Unlimited forms and responses on free plan | Completely free with a Google account |
| Paid Pricing | $25/mo Basic (100 responses); $50/mo Plus (1,000) | $29/mo Pro for branding removal, bigger file uploads, team features | Free — part of Google Workspace |
| Design Quality | Beautiful, one-question-at-a-time conversational UI | Clean Notion-like interface, good design out of the box | Functional but basic — limited visual customization |
| Conditional Logic | Advanced logic jumps and branching on all plans | Conditional logic available on free plan | Basic section-based logic with go-to-section |
| Completion Rates | Highest completion rates due to conversational format | Good completion rates with clean, fast-loading forms | Lower completion rates, less engaging experience |
| Integrations | Zapier, HubSpot, Slack, Google Sheets, webhooks | Notion, Zapier, Google Sheets, Airtable, webhooks | Native Google Sheets, limited third-party integrations |
Our verdict
Typeform creates the most beautiful form experience with the highest completion rates — but the 10 response/month free limit makes it essentially paid-only. Tally is the breakout winner for startups: unlimited responses for free, conditional logic included, and a clean design that rivals Typeform at a fraction of the cost. Google Forms is fine for internal surveys where aesthetics don't matter. For customer-facing forms, use Tally as your default and upgrade to Typeform only when the conversational format meaningfully impacts conversion.
Which one for your situation
High-conversion lead capture or signup forms
Typeform's one-question-at-a-time format drives the highest completion rates for lead capture and customer surveys.
Startup needing unlimited forms on a budget
Tally offers unlimited forms, responses, and conditional logic for free — the best value in form builders.
Quick internal survey or team feedback form
Google Forms is free, instant to create, and responses flow directly into Google Sheets for easy analysis.
Customer feedback surveys with branching logic
Tally's free conditional logic and clean design make it ideal for structured feedback collection without per-response costs.
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