Bootstrapped To Millions. How Michelle Razavi Turned Elavi Into a Retail Powerhouse
CEO School with Suneera MadhaniFounders, what steps can you take to understand your retail category better than anyone else in your space? In this episode, you’ll learn how Michelle Razavi built a capital-efficient consumer packaged goods (CPG) brand that broke into major retailers through resilience, community building, and strategic iteration. You’ll hear the real story behind pivots, failed first products, fundraising hurdles, and the discipline required to scale a product into big-box stores.
About CEO School with Suneera Madhani
Less than 2% of female founders ever break 1M in revenue. We’re on a mission to change that. Welcome to CEO School. I'm your host, Suneera Madhani, and each week, you’ll learn from incredible mentors who’ve made it to the 2% club and women well on their way. But first, a few class rules. Grab your seat because we’re here to get sh*t done. We’re one team, one dream. And we believe that we deserve to have it all because nothing bad happens when women make more money. You’re a real business now.