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How Spotify Scaled to 100M Users

Masters of Scale
2580June 13, 2017Daniel Ek
Growth & Marketing

Daniel Ek, founder of Spotify, shares how he scaled the company while fighting off competition from Apple and others. Learn about licensing negotiations, growth tactics, and building a global platform.

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About Masters of Scale

How do companies grow from zero to a gazillion? Legendary Silicon Valley investor and entrepreneur Reid Hoffman tests his theories with famous founders. Guests include the CEOs and founders of Netflix, Google, Facebook, Airbnb, and more.

Hosted by Reid Hoffman

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I need to predict revenue and plan for growth

You're flying blind on whether you'll hit targets. You need reliable forecasting to plan hiring, manage cash flow, and set realistic expectations with stakeholders.

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