Salt-Free Water Softener: How AQON PURE Bootstrapped a Cleantech Startup

What if fixing hard water could also save energy and rivers? Maximilian Wilk, Co-Founder & CEO of AQON PURE, set out to answer. His team developed a salt-free water softener that prevents limescale, lowers energy bills, and avoids the chloride pollution caused by traditional salt-based systems. In this episode of Startuprad.io, Maximilian shares how AQON PURE transformed from a family business into a bootstrapped cleantech startup that scaled without VC funding.