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76: What Marketing Really Looks Like in 2025/2026 (And Where Most Business Owners Are Getting It Wrong)

The Virtual Assistant School | Start a Side-Hustle, Make Money From Home, & Grow Your Online Business
1243October 29, 2025
Startup Fundamentals

When you hear “market your business,” do you think of nonstop content, algorithm-chasing, or burning out on trends? In this episode, we’re breaking down what modern marketing really is—and why most business owners are missing the mark. You’ll learn what’s no longer working in 2025/2026, what today’s smartest marketers are doing differently, and how to shift your strategy so people actually want to buy from you.

About The Virtual Assistant School | Start a Side-Hustle, Make Money From Home, & Grow Your Online Business

Welcome to The Virtual Assistant School Podcast. I’m your host, Kate, a teacher-turned-entrepreneur, mom of two, and I teach women how to use the skills they already have to make money from home as a virtual assistant.Every Tuesday and Thursday, you’ll get step-by-step strategies, behind-the-scenes insights, and hear honest, unfiltered conversations about making money and growing an online business so you can stop feeling stuck and start taking action toward your goals.

Hosted by Kate Scholtes — Your Behind the Scenes BFF®, Business Coach for Virtual Assistants & Other Online Service Providers

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