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B2B Marketing Futures

Hosted by Adzact

Growth & Marketing

Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.

marketinggrowth
B2B Marketing Futures cover

E126: Fit vs. Intent: What Really Drives B2B Growth?

B2B Marketing Futures

1910Oct 29, 2025

In this episode of B2B Marketing Futures, we dive into one of the most debated topics in B2B marketing today, Fit vs Intent. Our panel of marketing leaders share how they identify, prioritize, and engage accounts by balancing fit-based and intent-based strategies and what happens when the two don’t align. From unifying multiple data sources to navigating the limits of intent signals, they reveal practical insights for maximizing pipeline efficiency and deal quality.

B2B Marketing Futures cover

E93: Marketing Metrics That Matter

B2B Marketing Futures

1909Apr 17, 2025

In this episode of B2B Marketing Futures, host Joaquin Dominguez (Head of Marketing at Adzact) sits down with four B2B marketing leaders to unpack a challenge every marketer faces: which marketing metrics actually matter?

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