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ET Startup School

Hosted by The Economic Times

Startup Fundamentals

Welcome to ET Startup School. A step-by-step guide to building your startup and helping it succeed. Host Suresh Venkat quizzes entrepreneurs to put together a 12-step program for beginners. From the basics of "What should I do with my idea?" to " How do I figure out Product-Market fit?" and expanding to " How do I prioritize spending?", ET Startup School gets you the answers from founders who have cracked it and lessons from the actions that failed.

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ET Startup School cover

My startup is in trouble, What do I do?

ET Startup School

2092Mar 23, 2023

You’re firing at all cylinders, but the results just don’t match. How do you assess and solve risks? Is there a troubleshooting playbook? Any frameworks to help you isolate and address concerns? Can funding help? Or should you just pack up? Learn what to do from Shivakumar Ganesan (Co-Founder & CEO, Exotel) as he shares his personal journey of bouncing back from failure.

ET Startup School cover

Where do I get the money from?

ET Startup School

1726Jan 12, 2023

This week, the ET Startup School focuses on the big five-letter word, MONEY. Should you use your savings? Should you borrowing from friends or family? When do you need a VC? Who or what is an angel investor? Make sense of all these questions and understand terms such as Pre-Seed, Seed, Pre-Series A, Series A, Venture Debt and more with your expert, Preeta Sukhtankar, Founder CEO of The Label Life, a D2C clothing, decor and accessory brand.

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