Question 1

What is data enrichment?

Accepted Answer

Automatically adding information to your records—company size, industry, funding, tech stack, social profiles. From an email, you can get complete company and person profiles.

Question 2

How accurate is enriched data?

Accepted Answer

70-90% accurate depending on provider and field. Company data is more reliable than phone numbers. Use multiple sources and validate critical data points.

Question 3

What data points should I enrich?

Accepted Answer

Core: company size, industry, location. Valuable: funding, tech stack, hiring signals. Personal: title, LinkedIn, seniority. Prioritize what affects your segmentation and outreach.

Question 4

How do I choose between enrichment providers?

Accepted Answer

Clearbit: premium quality, pricey. Apollo: bundled with outreach. ZoomInfo: comprehensive but expensive. Test with your data—coverage varies by segment.

Question 5

Should I enrich real-time or in batches?

Accepted Answer

Real-time for form submissions (instant routing/personalization). Batch for existing database. Real-time costs more per record but enables instant action.

Question 6

How do I use enriched data for segmentation?

Accepted Answer

Create segments: company size (SMB/mid/enterprise), industry verticals, funding stage, tech stack (integrates with us?). Tailor messaging and prioritization accordingly.

Question 7

What's the ROI of data enrichment?

Accepted Answer

Time saved on research, higher conversion from personalization, better routing, cleaner segmentation. At $50-500/month, pays for itself if it influences a few deals.

Question 8

Can I identify anonymous website visitors?

Accepted Answer

IP-based tools (Clearbit Reveal, Leadfeeder) identify companies, not individuals. About 30-50% identification rate. Shows interest signals for outreach prioritization.

Question 9

How do I integrate enrichment with my CRM?

Accepted Answer

Most providers have native integrations with major CRMs. Use workflows: new lead created → enrich → score → route. Keep enriched fields organized and mapped properly.

Question 10

Is enrichment GDPR compliant?

Accepted Answer

Business data (B2B) is generally okay under legitimate interest. Personal data has more restrictions. Established providers handle compliance—check their data sources and certifications.

Question 11

How do I handle missing or incorrect enriched data?

Accepted Answer

Have fallback processes—manual research for high-value leads. Flag records with low confidence. Regular data quality audits. No enrichment is 100%.

Question 12

What's tech stack data and is it useful?

Accepted Answer

Shows what technologies companies use (from web scripts). Valuable for selling integrations or competing products. "Uses competitor X" = prioritize outreach.

Question 13

How much does data enrichment cost?

Accepted Answer

Clearbit: $99-500+/month. Apollo: included in plans from $49/month. ZoomInfo: enterprise pricing. Per-record costs range from $0.01 to $1+. Budget based on volume.

Question 14

Can enrichment replace manual research?

Accepted Answer

For most use cases, yes. High-value accounts may still warrant manual research—LinkedIn deep dives, press research. Enrichment handles the 80%, you handle the 20%.

Question 15

What's the best way to test enrichment quality?

Accepted Answer

Run 100-500 records you know well. Check accuracy manually. Compare providers on same data. Accuracy on your data matters more than claimed rates.

I need to enrich my customer and lead data

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