Question 1

How do I find the right influencers?

Accepted Answer

Start with who your customers already follow. Use tools (Modash, SparkToro) for discovery. Look for engagement over follower count. Niche creators often outperform celebrities for B2B.

Question 2

How much do influencers charge?

Accepted Answer

Varies wildly: $50 to $50,000+ per post. Micro-influencers (10k-100k): often $100-1000. Calculate by expected conversions and LTV. Performance deals (affiliate) reduce risk.

Question 3

What's better: paid posts or affiliate deals?

Accepted Answer

Hybrid works best. Paid post guarantees exposure. Affiliate incentivizes ongoing promotion and conversion focus. Many creators want base pay plus performance bonus.

Question 4

How do I reach out to influencers?

Accepted Answer

Personalized email or DM showing you know their content. Clear, specific proposal. What's in it for them? Make responding easy. Follow up (once). Most outreach is ignored—volume matters.

Question 5

What should an influencer brief include?

Accepted Answer

Product info, key messages, do's and don'ts, hashtags/links to include, timeline, compensation terms. Give creative freedom—their audience follows them, not your brand voice.

Question 6

How do I measure influencer ROI?

Accepted Answer

Unique discount codes or links per influencer. Track signups, conversions, revenue. Also measure brand lift: social mentions, search volume. Attribution is imperfect—directionally right is enough.

Question 7

Should I work with micro or macro influencers?

Accepted Answer

Micro-influencers (10k-100k) often have higher engagement and are more affordable. Start with 5-10 micro-influencers vs. one celebrity. Test and scale what works.

Question 8

How do I vet influencers for fake followers?

Accepted Answer

Check engagement rate (should be 1-5%+). Look at comment quality (bots vs. real). Tools like HypeAuditor analyze authenticity. Ask for their media kit with real metrics.

Question 9

What platforms work best for B2B?

Accepted Answer

LinkedIn, Twitter/X, YouTube for B2B. Newsletter creators are underrated. Podcast sponsorships work well. Instagram/TikTok for consumer/prosumer products. Go where your buyers are.

Question 10

How long should influencer contracts be?

Accepted Answer

Start with one-off posts to test. Move to multi-post packages with proven partners. Long-term ambassador deals (6-12 months) for top performers. Protect with usage rights and exclusivity clauses.

Question 11

What content formats work best?

Accepted Answer

Educational how-to content outperforms pure promotion. Integration into creator's regular content style. Authenticity > polish. Let them create what their audience expects.

Question 12

How do I avoid influencer partnerships that flop?

Accepted Answer

Research their audience overlap with your ICP. Start small. Check past brand partnerships—are followers engaged? Authentic fit matters more than follower count.

Question 13

Should I gift product instead of paying?

Accepted Answer

Gift for small creators building their portfolio. Established creators expect payment—your product alone isn't enough. Hybrid: product access plus compensation.

Question 14

How do I scale influencer marketing?

Accepted Answer

Tools for discovery and outreach (Modash, Grin). Templates for briefs and contracts. Ambassador program for ongoing relationships. Dedicated person when volume justifies it.

Question 15

What are FTC disclosure requirements?

Accepted Answer

Paid partnerships must be clearly disclosed (#ad, #sponsored). Applies to any material connection. Platform-specific features (Instagram's "Paid partnership"). Non-compliance risks fines.

I need to work with influencers and creators

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