Question 1

What equipment do I need to start?

Accepted Answer

Quality USB microphone ($100-200), headphones, quiet room. Audio Technica AT2020 or Blue Yeti are popular starters. Don't over-invest before validating you'll stick with it.

Question 2

Which podcast hosting platform should I use?

Accepted Answer

Transistor: clean analytics, multiple shows. Buzzsprout: beginner-friendly. Spotify for Podcasters (Anchor): free option. Hosting distributes to Apple, Spotify, etc. $15-20/month is typical.

Question 3

How do I record remote interviews?

Accepted Answer

Riverside or SquadCast for high-quality separate audio tracks. Zoom works but quality is lower. Record locally and sync. Always have each guest record locally as backup.

Question 4

What format should my podcast be?

Accepted Answer

Solo: you share expertise. Interview: conversations with guests. Co-host: ongoing dialogue. Start with what you can sustain. Interviews are easier to fill but require booking guests.

Question 5

How long should episodes be?

Accepted Answer

20-45 minutes is typical for B2B. Long enough for depth, short enough to finish in a commute. Consistency matters more than length. Don't pad for time—valuable content only.

Question 6

How often should I publish episodes?

Accepted Answer

Weekly is ideal for growth. Biweekly is sustainable. Less frequent = slower growth. Batch recording helps—record 4 episodes in a day, release over a month.

Question 7

How do I edit podcasts?

Accepted Answer

Descript: edit by editing transcript—revolutionary. Audacity: free, steeper learning curve. GarageBand: simple for Mac users. Outsource to editors on Fiverr ($30-100/episode) if time is scarce.

Question 8

How do I get guests for my podcast?

Accepted Answer

Start with your network. Pitch people you want to learn from. Use the podcast as relationship-building. LinkedIn outreach works. Having a few episodes live helps credibility.

Question 9

How do I grow podcast downloads?

Accepted Answer

Cross-promote with guests. Repurpose clips on social. SEO-optimized show notes. Guest on other podcasts. Email list promotion. Growth is slow—expect 6-12 months before momentum.

Question 10

What's a good download number?

Accepted Answer

Varies hugely. 500 downloads per episode is solid for B2B niche. 1000+ is good. The value is often in relationships and authority built, not just raw numbers.

Question 11

Should I monetize my podcast?

Accepted Answer

For startups, the podcast IS the marketing—don't need separate monetization. Sponsorships possible at scale. Focus on business value (leads, brand) over ad revenue.

Question 12

How do I repurpose podcast content?

Accepted Answer

Audio → clips for social (Headliner, Descript). Transcript → blog post. Video if recorded → YouTube. Pull quotes for graphics. One episode = 10+ pieces of content.

Question 13

Should I do video podcast too?

Accepted Answer

Adds YouTube distribution and engagement. More production work. Start audio-only if overwhelmed. Add video once audio workflow is smooth. Many successful podcasts are audio-only.

Question 14

How do I come up with episode topics?

Accepted Answer

Customer questions. Industry trends. Guest expertise. Competitor content gaps. What you wish you'd known. Keep a running ideas list. Guest conversations often suggest future topics.

Question 15

What makes a podcast successful for a startup?

Accepted Answer

Consistency over perfection. Serving a specific audience. Genuine conversations over scripted content. Using it for relationship building. Patience—podcasts compound slowly.

I need to start a podcast for my brand

About This Problem

You might have this problem if:

Success Looks Like

Relevant For

Recommended Tools

Descript

Transistor

Buzzsprout

Frequently Asked Questions

Related Problems

I need a content strategy to attract and educate customers

I need to work with influencers and creators

I need to create video content for marketing

Help us improve this page

Stay in the loop