Question 1

How is sales email automation different from marketing email?

Accepted Answer

Sales emails are 1:1 from your personal inbox. Marketing emails are 1:many from a platform. Different tools, different deliverability considerations, different regulations. Don't mix them.

Question 2

How do I avoid landing in spam?

Accepted Answer

Warm up your domain, authenticate emails (SPF, DKIM, DMARC), keep volume gradual, use plain text over HTML, avoid spammy words, send from aged domains. Deliverability is everything.

Question 3

What's a good cold email reply rate?

Accepted Answer

3-5% is typical for cold outreach. 10%+ is excellent. Below 1%, something's wrong—list quality, messaging, or deliverability. Reply rate beats open rate as a metric.

Question 4

How many follow-ups should I send?

Accepted Answer

4-7 touches over 2-3 weeks is common. Most responses come after follow-up 2-4. Space them 3-5 days apart. Provide new value each time, don't just "check in."

Question 5

Should I use email or LinkedIn outreach?

Accepted Answer

Both, sequenced together. Email is more scalable, LinkedIn is more personal. Start with email, add LinkedIn connection if no response. Multi-channel outperforms single channel.

Question 6

How do I personalize at scale?

Accepted Answer

Use merge fields for basics (name, company). Add custom snippets for segments. First-line personalization about recent news/posts. Templates + personalization, not fully manual.

Question 7

What makes a cold email get responses?

Accepted Answer

Compelling subject line, relevant opening, clear value proposition, social proof, specific ask. Be brief—under 100 words. No attachments in first email. Focus on them, not you.

Question 8

How many emails can I send per day?

Accepted Answer

New domains: start at 20/day, gradually increase. Established domains: 50-100/day is safe. More risks spam filters. Use multiple domains to scale. Quality matters more than quantity.

Question 9

What's email warmup and do I need it?

Accepted Answer

Warmup gradually builds sending reputation by exchanging emails with other accounts. Essential for new domains. Most cold email tools include it. Takes 2-4 weeks before full-scale sending.

Question 10

Should I send from my main domain or a separate one?

Accepted Answer

Separate domain protects your main domain's reputation. Use similar domain (e.g., trycompany.com for company.com). Worth the $12/year for protection.

Question 11

How do I track cold email performance?

Accepted Answer

Track: open rate (aim 50%+), reply rate (aim 5%+), positive reply rate, meetings booked, deals from outbound. A/B test subject lines and messaging. Iterate constantly.

Question 12

What's the best time to send cold emails?

Accepted Answer

Tuesday-Thursday, 8-10am recipient's timezone. Avoid Monday mornings and Friday afternoons. But test for your audience—some respond better at unusual times.

Question 13

How do I handle negative replies?

Accepted Answer

Thank them, remove from sequence, note in CRM. Don't argue. Some "not interested" means "not now"—check back in 6 months. Negative response is better than no response.

Question 14

Which cold email tool should I use?

Accepted Answer

Instantly: best value for high volume. Lemlist: best personalization. Apollo: combined database + sequences. Outreach/Salesloft: enterprise-grade. Match to your volume and budget.

Question 15

Is cold email legal?

Accepted Answer

B2B cold email is legal in most jurisdictions under CAN-SPAM, GDPR (legitimate interest), etc. Include company info, honor opt-outs, don't deceive. Know your target countries' laws.

I need to automate my cold outreach at scale

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