Question 1

How long does SEO take to work?

Accepted Answer

3-6 months for initial results, 6-12 months for significant impact. SEO compounds over time—early investment pays off later. Don't expect quick wins, but the traffic is "free" once you rank.

Question 2

Should I hire an SEO agency or do it myself?

Accepted Answer

Start yourself to learn the basics. Agencies can help when you need to scale. Avoid agencies promising quick results—SEO takes time. Many startups succeed with in-house SEO.

Question 3

What's keyword research and how do I do it?

Accepted Answer

Identifying search terms your audience uses. Use tools (Ahrefs, SEMrush) to find volume, difficulty, and intent. Start with lower-competition, high-intent keywords. Think like your customer searches.

Question 4

How do I choose which keywords to target?

Accepted Answer

Balance: search volume, keyword difficulty, and search intent. Low difficulty + high intent = best starting targets. "Best CRM for startups" is better than "CRM" for a new site.

Question 5

What's on-page SEO?

Accepted Answer

Optimizing individual pages: title tags, meta descriptions, headings, content, internal links, URL structure, image alt text. The basics matter more than tricks. Write for users, optimize for search.

Question 6

How important are backlinks?

Accepted Answer

Very—backlinks are votes of confidence from other sites. Quality over quantity. One link from a relevant authority site beats 100 spammy links. Earn them through great content.

Question 7

What's a good SEO tool to start with?

Accepted Answer

Ahrefs or SEMrush for comprehensive research. Google Search Console (free) for your own data. Surfer SEO for content optimization. Start with one, master it, then expand.

Question 8

How do I build backlinks?

Accepted Answer

Create link-worthy content (original research, tools, guides). Guest posting on relevant sites. HARO for press links. Broken link building. Never buy links—Google penalties hurt.

Question 9

Should I focus on blog posts or product pages?

Accepted Answer

Both. Product pages for transactional keywords (high intent). Blog posts for informational keywords (more volume, builds authority). Content creates traffic; product pages convert it.

Question 10

How do I track SEO progress?

Accepted Answer

Google Search Console for impressions/clicks. Ahrefs/SEMrush for rankings. Google Analytics for organic traffic. Track weekly, but evaluate monthly/quarterly—rankings fluctuate.

Question 11

What's technical SEO?

Accepted Answer

Site structure, speed, mobile-friendliness, crawlability, schema markup. Usually one-time optimization. Use Screaming Frog or similar to audit. Fix issues; then focus on content.

Question 12

How often should I publish new content?

Accepted Answer

Quality over quantity. One great post monthly beats four mediocre ones. Consistency matters more than frequency. Update old content too—refreshes can boost rankings.

Question 13

Is SEO dead because of AI?

Accepted Answer

No, but it's evolving. AI overviews affect some searches, but people still click through. Zero-click searches increase, but SEO remains a key channel. Adapt strategy to changes.

Question 14

What's local SEO?

Accepted Answer

Optimizing for local searches (e.g., "coffee shop near me"). Important if you have physical locations. Google Business Profile is essential. Different tactics than standard SEO.

Question 15

How do I do SEO for a new website?

Accepted Answer

Start with technical basics. Target low-competition keywords. Create cornerstone content. Build some initial backlinks. Be patient—new domains have a "sandbox" period. Consistency wins.

Question 16

What's the difference between SEO and SEM?

Accepted Answer

SEO is organic (unpaid) search optimization. SEM includes paid search (Google Ads). Both appear in search results. SEO takes time but compounds; SEM is instant but costs per click.

I need my website to rank higher on Google

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