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Also known as: startup advisor, board advisor

Advisor

FoundationalRoles

Definition

Advisor: An advisor is an experienced professional who provides guidance to startups in exchange for a small equity stake (typically 0.25-1%). Advisors offer expertise, connections, and mentorship, usually committing a few hours per month. Good advisors open doors and accelerate learning.

Example Usage

β€œOur advisor, a former VP Sales at Salesforce, helped us structure our first enterprise deal.”

Common Misconceptions

More advisors is better. A few engaged advisors beats many passive ones.
Advisors are free consultants. They should be strategic, not operational resources.
All advisors deserve the same equity. Equity should match expected value and engagement.

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