Business Model Canvas
Definition
Business Model Canvas: The Business Model Canvas is a one-page strategic tool that maps nine key business components: value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It provides a visual framework for designing, testing, and iterating business models.
Example Usage
“We update our BMC quarterly. Last quarter, adding a channel partnership required updating four connected boxes—revealing dependencies we'd missed.”
Common Misconceptions
Related Terms
Lean Canvas
Lean Canvas adapts the Business Model Canvas for startups, replacing components with startup-focused elements: problem, solution, key metrics, and unf...
Value Proposition Canvas
The Value Proposition Canvas zooms into customer segments and value propositions from the Business Model Canvas. It maps customer jobs, pains, and gai...
Product-Market Fit
Product-market fit is the degree to which a product satisfies strong market demand. It occurs when a startup has identified a target customer segment,...
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