Lean Canvas
Definition
Lean Canvas: Lean Canvas adapts the Business Model Canvas for startups, replacing components with startup-focused elements: problem, solution, key metrics, and unfair advantage. Created by Ash Maurya, it emphasizes the most uncertain and risky aspects of a new venture, prioritizing validation over planning.
Example Usage
“Our Lean Canvas put 'existing alternatives' in problem. Realizing customers were using spreadsheets helped us nail the migration strategy.”
Common Misconceptions
Related Terms
Business Model Canvas
The Business Model Canvas is a one-page strategic tool that maps nine key business components: value proposition, customer segments, channels, custome...
Product-Market Fit
Product-market fit is the degree to which a product satisfies strong market demand. It occurs when a startup has identified a target customer segment,...
Customer Discovery
Customer discovery is the process of validating business hypotheses by talking to potential customers. It involves identifying target customers, under...
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