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Also known as: competitor analysis, competitive intelligence

Competitive Analysis

ConceptualStrategiesSales

Definition

Competitive Analysis: Competitive analysis systematically evaluates competitors' strengths, weaknesses, strategies, and market positions. It informs positioning, pricing, product decisions, and go-to-market strategy. Good competitive analysis is ongoing, focuses on customer perspective, and avoids both dismissing and obsessing over competitors.

Example Usage

“Monthly competitive reviews track feature launches, pricing changes, and customer sentiment. We maintain battle cards for sales team competitive situations.”

Common Misconceptions

Focus on direct competitors only. Adjacent solutions and non-consumption are often bigger threats.
Copy competitor features. Understand why competitors build features; your customers may have different needs.
Competitive analysis is one-time. Markets evolve; maintain ongoing competitive intelligence.

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