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Also known as: SWOT, strengths weaknesses opportunities threats

SWOT Analysis

FoundationalStrategiesFrameworks

Definition

SWOT Analysis: SWOT analysis is a strategic framework examining Strengths (internal advantages), Weaknesses (internal disadvantages), Opportunities (external favorable factors), and Threats (external risks). While simple, SWOT provides structured thinking about strategic position. Its value lies in the discussion it generates, not the resulting matrix.

Example Usage

“Our annual SWOT surfaced that our biggest strength (deep enterprise relationships) was threatened by PLG competitors. We launched a self-service tier.”

Common Misconceptions

SWOT is just a box-filling exercise. Value comes from honest discussion and resulting strategy, not the matrix.
Do SWOT once and you're done. Regular SWOT updates track how position evolves.
All quadrants matter equally. Focus on leveraging strengths and addressing critical weaknesses or threats.

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