Cost Per Mille
Definition
Cost Per Mille: Cost per mille is the cost an advertiser pays for one thousand impressions (views) of their advertisement. CPM is the standard pricing model for display advertising and brand awareness campaigns. Unlike CPC or CPA models, CPM charges for exposure regardless of whether users engage. It's most useful when the goal is reach and awareness rather than direct response.
Example Usage
“Our podcast sponsorship costs $25 CPM, reaching 100,000 listeners per episode for $2,500 total.”
Common Misconceptions
Related Terms
Pay-Per-Click
Pay-per-click is an online advertising model where advertisers pay each time a user clicks on their ad. PPC is commonly used in search engine advertis...
Brand Awareness
Brand awareness measures how familiar your target audience is with your brand and how well they recognize it. It ranges from recognition (identifying...
Display Advertising
Display advertising refers to visual advertisements shown on websites, apps, and social media platforms. These include banner ads, video ads, rich med...
Cost Per Click
Cost per click is the amount an advertiser pays each time someone clicks on their digital advertisement. CPC varies widely by industry, keyword compet...
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