Brand Awareness
Definition
Brand Awareness: Brand awareness measures how familiar your target audience is with your brand and how well they recognize it. It ranges from recognition (identifying the brand when prompted) to recall (thinking of the brand unprompted when considering a category). High brand awareness reduces customer acquisition costs because prospects already know and trust you.
Example Usage
“Our brand awareness campaigns increased unaided recall from 5% to 22% in our target market over 18 months.”
Common Misconceptions
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