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Also known as: ICE framework, ICE prioritization

ICE Scoring

FoundationalFrameworksMarketing

Definition

ICE Scoring: ICE is a simple prioritization framework scoring initiatives on Impact (potential value), Confidence (certainty of success), and Ease (simplicity of implementation). All factors rated 1-10, then multiplied for a final score. Simpler than RICE, ICE works well for growth experiments and quick prioritization.

Example Usage

We ICE score weekly growth experiment ideas. Last month's winner: email subject line tests—high impact, high confidence, very easy.

Common Misconceptions

ICE and RICE are interchangeable. ICE is simpler; RICE includes Reach, better for product decisions.
Scores are objective. Ratings are subjective; the framework structures discussion, not eliminates bias.
Highest score always wins. Balance quick wins (high ICE) with strategic bets (lower ICE but transformative).

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