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Also known as: MVP

Minimum Viable Product

FoundationalProductStrategies

Definition

Minimum Viable Product: A Minimum Viable Product is the simplest version of a product that can be released to early customers to validate a business hypothesis. The goal is to learn as quickly as possible whether customers want the product, with minimal development investment. An MVP should solve the core problem without extra features.

Example Usage

“Our MVP was just a landing page with a signup form. When 500 people signed up in a week, we knew we should build the product.”

Common Misconceptions

MVP means low quality. It should be minimal in features, not in quality or user experience.
You need an MVP before talking to customers. Customer discovery should happen first.
The MVP is the final product. It's a starting point for iteration based on feedback.

Origin: Popularized by Eric Ries in The Lean Startup

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