Pivot
Definition
Pivot: A pivot is a fundamental change in a startup's business strategy while keeping one foot grounded in what has been learned. Pivots can involve changing the target customer, problem being solved, technology, or business model based on market feedback and learnings.
Example Usage
“We pivoted from B2C to B2B after realizing enterprises had a bigger pain point and budget.”
Common Misconceptions
Origin: Popularized by Eric Ries in The Lean Startup
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Iteration
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