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Also known as: Objectives and Key Results

OKR

ConceptualFrameworksOperations

Definition

OKR: OKRs (Objectives and Key Results) is a goal-setting framework that defines objectives (what you want to achieve) and key results (measurable outcomes that indicate success). OKRs align teams around priorities and are typically set quarterly.

Example Usage

“Our Q1 objective was 'Become the market leader in SMB,' with key results including 30% market share and NPS of 50.”

Common Misconceptions

OKRs are just another form of KPIs. OKRs are aspirational goals; KPIs are ongoing metrics.
Hitting 100% of OKRs is the goal. OKRs should be ambitious; 70% achievement is often ideal.
OKRs replace all other planning. They complement sprint planning and roadmaps.

Origin: Developed by Andy Grove at Intel, popularized by Google

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