Also known as: user onboarding, customer onboarding

Onboarding

ConceptualProductMarketing

Definition

Onboarding: Onboarding is the process of guiding new users to experience a product's core value. Effective onboarding reduces time-to-value, improves activation rates, and reduces churn. It includes tutorials, setup wizards, email sequences, and success milestones.

Example Usage

“We redesigned onboarding to get users to their first success in under 5 minutes, improving activation by 40%.”

Common Misconceptions

Onboarding is just a product tour. It's a complete journey to value, often spanning days or weeks.

One onboarding fits all users. Different personas may need different onboarding paths.

Onboarding ends at signup. It continues until users reach meaningful engagement milestones.

Related Terms

Activation Rate

Activation rate is the percentage of new users who complete key actions that indicate they've experienced your product's core value. The activation mo...

ConceptualMetricsProduct

Time to Value

Time to Value is how long it takes a new customer to realize the value of your product after signup. Reducing TTV improves activation rates, reduces c...

ConceptualMetricsProduct

Churn Rate

Churn rate measures the percentage of customers or revenue lost over a period. Customer churn counts lost accounts, while revenue churn measures lost...

FoundationalMetrics

Related Tools

Appcues

User onboarding and product adoption platform.

UserGuiding

No-code user onboarding and product adoption tool.

Pendo

Product analytics and in-app guidance platform.

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Onboarding

Definition

Example Usage

Common Misconceptions

Related Terms

Activation Rate

Time to Value

Churn Rate

Related Tools

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