Also known as: TTV, time-to-value metric

Time to Value

ConceptualMetricsProduct

Definition

Time to Value: Time to Value is how long it takes a new customer to realize the value of your product after signup. Reducing TTV improves activation rates, reduces churn, and increases customer satisfaction. It's a critical metric for product-led growth companies.

Example Usage

“By adding onboarding templates, we reduced time to value from 2 weeks to 2 days.”

Common Misconceptions

TTV starts at purchase. TTV should start at signup, not payment, for accurate measurement.

Faster TTV is always better. The 'value moment' must be meaningful, not artificially quick.

TTV is one metric. Different user segments may have different TVV based on use case.

Related Terms

Activation Rate

Activation rate is the percentage of new users who complete key actions that indicate they've experienced your product's core value. The activation mo...

ConceptualMetricsProduct

Onboarding

Onboarding is the process of guiding new users to experience a product's core value. Effective onboarding reduces time-to-value, improves activation r...

ConceptualProductMarketing

Product-Led Growth

Product-Led Growth is a go-to-market strategy where the product itself is the primary driver of customer acquisition, conversion, and expansion. PLG c...

ConceptualProductStrategies+1

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Mixpanel

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Pendo

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Time to Value

Definition

Example Usage

Common Misconceptions

Related Terms

Activation Rate

Onboarding

Product-Led Growth

Related Tools

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