Also known as: UI, interface design

User Interface

FoundationalProduct

Definition

User Interface: User interface (UI) refers to the visual elements users interact with in a product—buttons, icons, typography, colors, and layout. UI design focuses on aesthetics and visual communication while ensuring interactive elements are clear and usable. Good UI supports good UX but doesn't guarantee it.

Example Usage

“Our UI redesign unified visual language across features, improving perceived quality and reducing support tickets about 'where to find things.'”

Common Misconceptions

UI and UX are the same. UI is visual design; UX is the overall experience including UI plus flows and interactions.

Beautiful UI equals good product. A gorgeous interface can still be confusing or frustrating to use.

UI is decoration. Strategic UI choices affect usability, accessibility, and emotional connection with users.

Related Terms

User Experience

User experience (UX) encompasses all aspects of a user's interaction with a product—from first impression through ongoing usage. Good UX makes product...

FoundationalProductStrategies

Usability Testing

Usability testing evaluates a product by observing real users attempting to complete tasks. Unlike surveys or analytics, usability testing reveals why...

ConceptualProductStrategies

Related Tools

Figma

The collaborative design tool for building products.

Sketch

Design toolkit for digital products.

Adobe XD

Design experiences with Adobe XD.

Framer

Design and publish stunning websites in minutes.

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User Interface

Definition

Example Usage

Common Misconceptions

Related Terms

User Experience

Usability Testing

Related Tools

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