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Also known as: UX, experience design

User Experience

FoundationalProductStrategies

Definition

User Experience: User experience (UX) encompasses all aspects of a user's interaction with a product—from first impression through ongoing usage. Good UX makes products intuitive, efficient, and enjoyable to use. UX design considers user needs, behaviors, and emotions across the entire customer journey, not just visual aesthetics.

Example Usage

Improving UX on our checkout flow—simplifying from 5 steps to 2—increased conversion rate 35% without any marketing changes.

Common Misconceptions

UX is just visual design. UX encompasses research, information architecture, interaction design, and usability.
Good UX means lots of features. Often good UX means fewer features, better organized and easier to use.
UX is a phase in development. UX should be considered throughout the product lifecycle, not just at design time.

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