User Persona
Definition
User Persona: A user persona is a semi-fictional representation of your ideal customer based on market research and real data. Personas include demographic information, behaviors, goals, pain points, and motivations, helping teams build empathy and make user-centered decisions.
Example Usage
“Our primary persona is 'Marketing Mary,' a mid-level marketer at a 50-200 person company struggling with attribution.”
Common Misconceptions
Related Terms
Customer Discovery
Customer discovery is the process of validating business hypotheses by talking to potential customers. It involves identifying target customers, under...
Ideal Customer Profile
An Ideal Customer Profile (ICP) describes the type of company that would get the most value from your product and provide the most value to your busin...
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