Also known as: ICP
Ideal Customer Profile
ConceptualMarketingSales
Definition
Ideal Customer Profile: An Ideal Customer Profile (ICP) describes the type of company that would get the most value from your product and provide the most value to your business. It includes firmographic criteria like company size, industry, geography, and technology stack.
Example Usage
“Our ICP is B2B SaaS companies with 50-500 employees, $5M+ ARR, and a product-led motion.”
Common Misconceptions
ICP and persona are the same. ICP is about company fit, personas are about individual users.
Any paying customer fits the ICP. Many customers may be poor fits who will churn.
ICP is static. It should evolve as your product and market understanding develop.
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