Zero to One
Definition
Zero to One: Zero to One refers to creating something entirely new rather than incrementally improving existing solutions. The term was popularized by Peter Thiel's book 'Zero to One' and describes vertical progress (doing new things) versus horizontal progress (copying what works). Zero to One startups create new categories rather than competing in existing ones.
Example Usage
“We're not building a better spreadsheet - we're going zero to one by reimagining how teams collaborate on data.”
Common Misconceptions
Origin: Popularized by Peter Thiel in his 2014 book 'Zero to One'
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