At a Glance
Ideal for
Data teams wanting warehouse-first CDP
Consider that
Developer-focused
Typical cost: $100/mo
Best For
Data teams wanting warehouse-first CDP
Product Screenshots
2 screenshots
About RudderStack
RudderStack is an open-source CDP. Collect and route customer data with your warehouse as the source of truth.
Key Features
Event streaming
Warehouse-first
Open source core
Reverse ETL
Identity stitching
Transformations
Things to Consider
Developer-focused
Less polished than Segment
Smaller ecosystem
Alternatives to RudderStack
PostHog
FreemiumProduct analytics, session recording, feature flags, and A/B testing.
Best for: Developer-first teams who want full product insights without vendor lock-in
Hotjar
FreemiumUnderstand how users behave on your site.
Best for: Non-technical teams focused on UX optimization and qualitative user feedback
Linear
FreemiumThe issue tracker built for modern software teams.
Best for: Software teams who value speed and want an opinionated, keyboard-driven issue tracker
GitHub
FreemiumThe world's leading software development platform.
Best for: Every software startup - it's the industry standard for code hosting and collaboration
Need Help Choosing?
Not sure if RudderStack is right for you? Our decision guide covers key criteria, questions to ask yourself, and helps you pick the best option for your startup.
Read: How to Choose an Analytics Platform for Your StartupStartup Terms on This Page
Founder Reviews
4/5Editorial Review
Strong analytics solution. Data teams wanting warehouse-first CDP.
Reviewed December 2025 by our editorial team
Share your experience with RudderStack to help other founders