The Jobs to Be Done Playbook
by Jim Kalbach
About This Book
A practical guide to applying Jobs to Be Done theory in product development. Kalbach provides techniques for uncovering the jobs customers hire your product to do.
Read if...
Read if you want a hands-on guide to implementing Jobs to Be Done in your product work.
Skip if...
Skip if you prefer other product discovery frameworks or already use JTBD effectively.
Topics
jobs-to-be-doneframeworkresearchcustomer-needs
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