Traction
by Gabriel Weinberg
What People Are Saying
“The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge.”
“Anyone - founders, managers, and executives - trying to break through to new customers can use this smart, ambitious book.”
“The question every founder asks after shipping is always: how do I get traction? This book actually answers it.”
About This Book
A comprehensive guide to the 19 channels startups can use to get customers. Weinberg and Mares introduce the Bullseye Framework for systematically testing and finding your best traction channel.
Read if...
Read if you need a structured approach to finding the right customer acquisition channel.
Skip if...
Skip if you have already found a scalable, repeatable customer acquisition channel.
Topics
What Founders Say
“The Bullseye Framework helped us test 19 traction channels systematically. We found our winning channel in 8 weeks instead of guessing for months.”
“This book taught me that a great product is not enough. The 50/50 rule (split time between product and traction) transformed our growth.”