Growth & Marketing
Strategies for acquiring users, growth hacking, and marketing your startup
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12 books
Traction
Gabriel Weinberg
A comprehensive guide to the 19 channels startups can use to get customers. Weinberg and Mares introduce the Bullseye Framework for systematically testing and finding your best traction channel.
Hacking Growth
Sean Ellis
How today's fastest-growing companies drive breakout success. Ellis and Brown share the growth hacking methodology used by companies like Dropbox, LinkedIn, and Airbnb.
Contagious
Jonah Berger
Why things catch on. Berger reveals the six principles (STEPPS) that drive word of mouth and make products, ideas, and behaviors go viral.
Building a StoryBrand
Donald Miller
Clarify your message so customers will listen. Miller presents a 7-part storytelling framework that positions your customer as the hero and your brand as the guide.
Obviously Awesome
April Dunford
How to nail product positioning so customers get it, buy it, and love it. Dunford provides a practical framework for positioning that makes your product the obvious choice.
This Is Marketing
Seth Godin
Marketing is not about the stuff you make but the stories you tell. Godin presents a modern view of marketing focused on empathy, connection, and creating change.
Traffic Secrets
Russell Brunson
The underground playbook for filling your websites and funnels with your dream customers. Brunson shares strategies for finding and attracting the right audience.
Timeless principles that govern marketing success. Ries and Trout distill decades of marketing wisdom into 22 essential laws every marketer should know.
Positioning
Al Ries & Jack Trout
The battle for your mind. The original book on positioning explains how to position your company, product, or yourself in the minds of your target customers.
Play Bigger
Al Ramadan
How category kings create markets and dominate them. Ramadan and co-authors explain how to design and dominate new market categories rather than compete in existing ones.
Yes! 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Fifty evidence-based persuasion techniques you can use immediately. Small, practical changes backed by social psychology research that significantly increase your ability to influence and persuade.
The underground playbook for creating a mass movement of people who will pay for your advice. Brunson reveals how to build authority, tell compelling stories, and design marketing funnels that convert.