Contagious
by Jonah Berger
About This Book
Why things catch on. Berger reveals the six principles (STEPPS) that drive word of mouth and make products, ideas, and behaviors go viral.
Read if...
Read if you want to understand why some ideas spread while others die.
Skip if...
Skip if you are focused on paid acquisition rather than organic virality.
Topics
viralword-of-mouthpsychologyshareability
What Founders Say
Be the first to share how this book helped you