Episode 154: Four ABM Programs That Drove $7m Pipeline
Full-Funnel B2B Marketing Show4185February 28, 2025
Growth & Marketing
In this episode of Fullfunnel Live, we dived into a must-see topic for anyone focused on account-based marketing - 𝗙𝗼𝘂𝗿 𝗔𝗕𝗠 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝘁𝗵𝗮𝘁 𝗗𝗿𝗼𝘃𝗲 $𝟳𝗠 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻: • How to adapt your strategy for 𝗰𝗼𝗻𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 (buyers not active on social) vs. 𝗰𝗿𝗼𝘄𝗱𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 (oversupply of content and outreach).
About Full-Funnel B2B Marketing Show
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).