Full-Funnel B2B Marketing Show

Hosted by Andrei Zinkevich

Growth & Marketing

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).

marketinggrowth

Episode 163: ABM to professional associations [Live Case Study]

Full-Funnel B2B Marketing Show

3319May 19, 2025

In this episode of FullFunnel Live, we dive deep into a real-world Account-Based Marketing (ABM) case study with our client, BenchPrep. Discover their proven playbook for targeting professional associations—what worked, what didn’t, and the key lessons learned.

Episode 154: Four ABM Programs That Drove $7m Pipeline

Full-Funnel B2B Marketing Show

4185Feb 28, 2025

In this episode of Fullfunnel Live, we dived into a must-see topic for anyone focused on account-based marketing - 𝗙𝗼𝘂𝗿 𝗔𝗕𝗠 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝘁𝗵𝗮𝘁 𝗗𝗿𝗼𝘃𝗲 $𝟳𝗠 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻: • How to adapt your strategy for 𝗰𝗼𝗻𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 (buyers not active on social) vs. 𝗰𝗿𝗼𝘄𝗱𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 (oversupply of content and outreach).

Full-Funnel B2B Marketing Show

Episode 163: ABM to professional associations [Live Case Study]

Episode 154: Four ABM Programs That Drove $7m Pipeline

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