Measuring Your Marketing (or Brand) Investments
Rattle & Pedal: B2B Marketing Podcast2253May 2, 2025
Growth & Marketing
Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm’s strategic objectives. The post Measuring Your Marketing (or Brand) Investments appeared first on Rattle and Pedal.
About Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks.