Skip to main content
Rattle & Pedal: B2B Marketing Podcast cover

Rattle & Pedal: B2B Marketing Podcast

Hosted by Jason Mlicki & Jeff McKay

Growth & Marketing

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks.

marketinggrowth
Rattle & Pedal: B2B Marketing Podcast cover

Measuring Your Marketing (or Brand) Investments

Rattle & Pedal: B2B Marketing Podcast

2253May 2, 2025

Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm’s strategic objectives. The post Measuring Your Marketing (or Brand) Investments appeared first on Rattle and Pedal.

Rattle & Pedal: B2B Marketing Podcast cover

How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering

Rattle & Pedal: B2B Marketing Podcast

2614Jan 24, 2025

Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner strategy work. The post How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering appeared first on Rattle and Pedal.

Help us improve this page

Found an error or have a suggestion? We'd love to hear from you.