5 lessons on how not to do pricing from Elon Musk
The Happy Pricing PodcastWhen we approach pricing without research or strategy, we end up with uncertainty, ineffective communication, and demonstrating a lack of understanding our customers’ needs. We need an outside-in approach that starts with researching the value customers get from our product or service. By focusing on the customer and their needs, we can develop a pricing strategy that is clear, confident, and effectively communicated.
About The Happy Pricing Podcast
This is a podcast for purpose driven freelancers and founders who do valuable work and want to price in a way that makes them and their customers happy. This isn't about being cheap to make customers happy or over-pricing to take advantage of people but to practice the conversations about pricing and increase your capabilities to have these conversations so that everyone shares in the value of your work.