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The Happy Pricing Podcast

Hosted by The Happy Startup School

Startup Fundamentals

This is a podcast for purpose driven freelancers and founders who do valuable work and want to price in a way that makes them and their customers happy. This isn't about being cheap to make customers happy or over-pricing to take advantage of people but to practice the conversations about pricing and increase your capabilities to have these conversations so that everyone shares in the value of your work.

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The Happy Pricing Podcast cover

How to price products vs services

The Happy Pricing Podcast

3520Jul 30, 2024

Tom Nixon is a coach who helps founders create purpose-driven companies. He's also the founder of Maptio, an online tool that helps fast-changing organisations visually map how their teams are organised and evolve. And he's the author of Work With Source, a modern guide to business building. And he's also a money geek. He sells coaching services, and he sells a software product. On today's episode, he shares his pricing approach to both.

The Happy Pricing Podcast cover

5 lessons on how not to do pricing from Elon Musk

The Happy Pricing Podcast

1411Jan 23, 2024

When we approach pricing without research or strategy, we end up with uncertainty, ineffective communication, and demonstrating a lack of understanding our customers’ needs. We need an outside-in approach that starts with researching the value customers get from our product or service. By focusing on the customer and their needs, we can develop a pricing strategy that is clear, confident, and effectively communicated.

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