Episode 175: Channel Pull and End-User Push
Twins Talk Tech LeadershipHow is AI reshaping channel go-to-market strategies—especially for SMBs? Demand Generation Manager for Channext and producer/host of the Partnerships Unraveled Podcast, Efe Senel shares how successful channel communities are built on trust, reputation, and deep partner understanding. Key Highlights: Efe’s unconventional journey from music into technology. Common mistakes in scaling partner ecosystems include distance, lack of connection, and trust erosion.
About Twins Talk Tech Leadership
Welcome to Twins Talk Tech Leadership, where identical twins Danny Suk Brown and David Suk Brown explore everything related to leadership and technology. Join us for fascinating conversations with today’s top tech experts and thought leaders on everything from sales strategies, leadership philosophies, mindset, and industry trends.Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup