Twins Talk Tech Leadership

Episode 175: Channel Pull and End-User Push

Twins Talk Tech Leadership

1959Dec 23, 2025

How is AI reshaping channel go-to-market strategies—especially for SMBs? Demand Generation Manager for Channext and producer/host of the Partnerships Unraveled Podcast, Efe Senel shares how successful channel communities are built on trust, reputation, and deep partner understanding. Key Highlights: Efe’s unconventional journey from music into technology. Common mistakes in scaling partner ecosystems include distance, lack of connection, and trust erosion.

Episode 171: What's the Mission?

Twins Talk Tech Leadership

3231Dec 2, 2025

At IT Nation Connect Global, a clear theme emerged from our conversations with two industry leaders: understand and embrace the mission. Whether guiding teams or building global programs, Adam Slutskin, Co-Founder, Chief Revenue Officer, and Chief Strategy Officer at CyberFox; and Ben Bitterman, VP Global MSP at Arctic Wolf, emphasized that leadership begins with clarity of purpose. Adam shares how a great culture, clear perspective, and authentic MSP DNA can fuel real organizational growth.