Question 1

Which social platforms should my startup be on?

Accepted Answer

Go where your customers are. B2B: LinkedIn first, Twitter second. B2C: Instagram, TikTok, or Facebook depending on demographics. Do 1-2 platforms well rather than 5 platforms poorly.

Question 2

Buffer, Hootsuite, or Later?

Accepted Answer

Buffer is simple and affordable—great for small teams. Hootsuite is more powerful for larger needs. Later is visual-first for Instagram-heavy strategies. Start with Buffer, upgrade if you need more.

Question 3

How often should I post on social media?

Accepted Answer

Quality over quantity. 3-5 times per week on primary platforms is sustainable. More frequent posting (daily+) helps if you have content, but sporadic high-quality posts beat frequent mediocrity.

Question 4

What content should I post?

Accepted Answer

Mix of: educational content (help your audience), behind-the-scenes (build connection), customer success (social proof), and promotional (occasional). Follow the 80/20 rule: 80% value, 20% promotion.

Question 5

Should I schedule posts or post in real-time?

Accepted Answer

Schedule for consistency and time management. But also engage in real-time—respond to comments, join conversations. Scheduling handles planned content; real-time builds relationships.

Question 6

What are the best times to post?

Accepted Answer

Generally, business hours on weekdays for B2B, evenings and weekends for B2C. But your audience may differ. Check your analytics for when your followers are most active.

Question 7

How do I create content efficiently?

Accepted Answer

Batch content creation: set aside time to create a week or month of posts. Repurpose content across formats (blog to tweets, podcast to clips). Use templates and tools like Canva.

Question 8

Should I use hashtags?

Accepted Answer

Platform dependent. Instagram: yes, 5-15 relevant hashtags. LinkedIn: 3-5 topical hashtags. Twitter: 1-2 relevant ones. Research which hashtags your audience follows. Avoid spammy generic ones.

Question 9

How do I grow followers?

Accepted Answer

Engage with others in your space. Create genuinely valuable content. Be consistent. Collaborate with complementary accounts. Paid promotion can jumpstart growth. There are no shortcuts to real engagement.

Question 10

What metrics should I track?

Accepted Answer

Engagement rate (likes, comments, shares per follower), reach/impressions, click-throughs to your website, and follower growth. Focus on engagement over vanity metrics like follower count.

Question 11

How do I handle negative comments?

Accepted Answer

Respond professionally and helpfully. Take complaints seriously and resolve publicly when possible. Don't argue or get defensive. Delete only spam or abuse. How you handle criticism shows character.

Question 12

Should I outsource social media management?

Accepted Answer

Founders should do it initially—you know the voice and can engage authentically. Consider outsourcing content creation but keep engagement personal. Full outsourcing works once voice is established.

Question 13

How do I repurpose content across platforms?

Accepted Answer

Adapt, don't just copy. LinkedIn posts can become Twitter threads. Blog posts become carousel graphics. Podcast clips become videos. Each platform has its own culture and format.

Question 14

What is social listening?

Accepted Answer

Monitoring mentions of your brand, competitors, and industry keywords. Tools like Mention or Hootsuite help. Useful for finding customers, addressing issues, and understanding market sentiment.

Question 15

Should I use personal or company accounts?

Accepted Answer

Both, with different purposes. Personal accounts (founder brand) often get more engagement. Company accounts are more scalable. Many successful startups lead with founder presence.

I need to manage social media presence

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